today have three primary objectives:
critical mass by increasing the value proposition
the need for offline contact, increasing the value
to the marketplace itself
themselves by providing value and engagement from
cradle to grave
initial focus of marketplaces was on matching buyers and
sellers, getting trades made, and then ensure
fulfillment. However, suppliers find themselves having
to sell on price, with few ways to distinguish.
the offline world, people do business with people who
make them look good! The ability to provide flexibility
and service during engagement, e.g. the capacity to
react when customer’s needs change, is crucial to a
customer’s choice. eCommerce and procurement solutions
help get the marketplace to the point of supporting
transactions, but do not expose suppliers’ flexibility
and service capabilities.
such, even if a transaction starts online, frequently
buyers have to contact suppliers using phone or fax. The
situation is even more difficult when the buyer is
unfamiliar with the supplier’s organization, or with
the outsourcers involved in the commerce chain.
Inefficiencies apart, the danger for the marketplace is
that contacts transfer offline and the value attributed
to the marketplace is low.
OrderCare provides the infrastructure to extract,
deliver and monetize flexibilities and services
throughout the marketplace’s commerce chain.
also enables suppliers and logistics players to increase
revenues by continuing to up-sell and offer incremental
transactions beyond the buy button. 3rd party
spot-services like inspectors and appraisers can also
participate effectively, inserting themselves into deals
as the need arises.
Suppliers on marketplaces can finally distinguish
themselves on their ability to provide flexibilities and
services during engagements. Result: less margin
pressure and greater value attributed to the marketplace.