Commerce Beyond the Buy Button
Bricks and clicks
eBusinesses are looking for revenue and profit growth on
an existing customer acquisition base. The key pressure
the typical shopping cart abandonment rate is 65% or
higher (source: Boston Consulting Group). A prime cause
is the fear of commitment, e.g. “What if I want to
change the color?” OrderCare delivers post-order
flexibilities online and reduces the fear of commitment,
and has the potential to dramatically increase revenues.
A 10% reduction in shopping cart abandonment means 20%
increase in revenues.
today, up-selling at the point of sale often runs into
sticker-shock and confusion. Ongoing post-order
up-selling can catch the renewed propensity to spend and
consider new things. OrderCare engages the 45.6% of
customers who revisit a site primarily for order
tracking (source: Jupiter), and virtually 100% of
customers who open order confirmation email. This is a
huge potential to turn a currently sterile engagement
into profit, while giving both customers and retailers
saved shipping on added items.
huge percentage of customers attempt post-order
interaction with the eBusiness. As the post-order period
is a moving target period, interactions are complex and
time consuming. OrderCare automates most post-order
interactions avoiding expensive phone calls.
eBusinesses can lower their customers’ fear of
commitment, the greatest single cause of shopping cart
abandonment. Result: higher revenue, increased margins
and greater customer satisfaction.